Planet Fitness: United we wag

To help people keep it moving during covid times, Planet Fitness created United We Move™ Home Work-ins: pre-recorded workouts led by Planet Fitness trainers aired daily on Facebook Live. After a year, 300+ workouts and hundreds of thousands of participants, we decided to reward them (and the world) with a special treat for April Fools’ Day— a workout led by our fluffiest trainers.

We used dog influencers (lol) to help get the word out on social as well as teasers on PF’s Instagram, Facebook & Twitter to build a little mystery before going live on Facebook the morning of April 1st. The result? 14k engagements in a single day, 35k+ total engagements, a whole lotta tiny leg warmer love and one heck of a pawty. Okay that’s enough dog puns.

The workout you’ve all been waiting for is TOMORROW! Get ready, because we’re bringing out all the moves. It’s going to be a real treat — tune in at 8am EST.

Find out more here: https://t.co/pGZiRj6Elt pic.twitter.com/gQlEABNuE9
— Planet Fitness (@PlanetFitness) March 31, 2021

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