Planet Fitness: Xrystal With an x
A hott and perfect fitfluencer shares her simple tips for getting a fit body fast. It’s soo easy and by easy she actually means impossible.
Featured on Adweek, my diamonds!!
Shorty Award Finalist
KC Ad Club | Gold | Integrated Campaign
KC Ad Club | Silver | Copywriting
@xrystalwithanX
A real insta for a fake influencer. Bot followers and all. We Created and directed 48 pieces of unique content for Xrystal’s IG including absurd workout videos, meaningless platitudes and self obsessed selfies galore. And no influencer’s insta would be complete without a two part crocodile tear filled apology video. The campaign resulted in a 127% increase in overall brand engagement, over 3k followers in just a few weeks, over 24k impressions, 4,600 engagements and a 7% increase in joins. It was truly so hott and perfect.
Made at Barkley by:
ECD: Tom Demetriou
VP CD: Andrew DiPeri
CDs / DIRECTORS: Jordan Briendel and Jeremy Gilberto
ACDs: Danae Belanger & Me